We no longer hunt for our food on the open plains, we’re not gathering herbs and berries on the forest floor, we’re not catching fish with sticks and rocks. Instead we’re searching the aisles for a Tesco meal deal or queuing up for a dirty burger at McDonald’s, but at the front of the line, Karen from accounts is holding everybody up because she received soggy fries.
We get fulfilment from the high street sale rack; or from an annual week-long vacation to a 4-star hotel in costa del sol; or from that mainstream action-drama series that airs on a Saturday evening that gives you the […]